BasketIQ Dashboard

Market Basket Analysis | 32.4M+ Transactions | 206,209 Users | 49,688 Products
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Total Transactions
32.4M
Across 3,214,874 orders
👥
Unique Users
206,209
Avg 15.6 orders/user
🛒
Avg Basket Size
10.1
Items per order (median: 8)
🔄
Reorder Rate
58.9%
Items are reordered
📅
Avg Days Between
11.1
Days between orders
🏷️
Products Catalog
49,688
21 departments, 134 aisles

Orders by Hour of Day

Orders by Day of Week

Top 15 Products

Orders by Department

Top 15 Aisles by Volume

Aisle-Level Rules
2,016
Rules discovered
Product-Level Rules
158
Rules discovered
Max Lift
6.27
Strongest association
Frequent Itemsets
1,739
Discovered via Apriori

Top Aisle Association Rules (by Lift)

Support vs Confidence (Aisle Rules)

Top 15 Aisle-Level Association Rules

# If Customer Buys (Antecedent) They Also Buy (Consequent) Support Confidence Lift

Top 15 Product-Level Association Rules

# If Customer Buys They Also Buy Support Confidence Lift
Champions
10,044
4.9% of users | 64.8 avg orders
Loyal Customers
32,655
15.8% of users | 32.5 avg orders
Potential Loyalists
56,200
27.3% of users | 14.7 avg orders
At-Risk
47,813
23.2% of users | 7.2 avg orders
Hibernating
59,497
28.9% of users | 5.6 avg orders

Segment Distribution

Segment Comparison: Key Metrics

Segment Profiles: Radar Chart

Cluster Profiles Summary

Segment Users % Share Avg Orders Avg Items Avg Days Between Reorder Rate Strategy
Recommendation Methods
3
Item-CF, Co-purchase, Reorder Prob
Product Pairs Analyzed
11,077
Unique co-purchase pairs
Top Co-Purchase
Org. Bananas + Avocado
2,609 co-purchases

Top 15 Frequently Bought Together

Frequently Bought Together (Top 15 Pairs)

# Product A Product B Co-purchase Count
Built by Aman Pandey  ·  GitHub Repo  ·  LinkedIn  ·  32.4M Instacart Transactions · Chart.js